Famous "Work-Out" change-management tool explained by the people who helped develop it. GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade and has been implemented in many other organizations. Now three executives and consultants who developed the original Work-Out approach at GE­­often working directly with CEO Jack Welch...(展开全部)

Sales Promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the tri...(展开全部)

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient.How to Make Collaboration Work shows how collaboration can become a joy rather than a chore-a kind of chemical reaction that releases energy than it consumes.

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient.How to Make Collaboration Work shows how collaboration can become a joy rather than a chore-a kind of chemical reaction that releases energy than it consumes.

兰迪·英格曼森（Randy Ingermanson） 小说、小说创作类畅销书作家，美国加州大学理论物理学博士。 多年来，他曾多次出席写作会议，教授小说创作，并以“雪花写作法”而闻名全球。 他运营网站“高阶小说创作”（Advanced Fiction Writing），并每月出版《高阶小说写作电子杂志》（Advanced Fiction Writing E-zine），广受欢迎。 其小说创作类代表作还有《如何用雪花写作法创作动人场景》《如何写出一篇好小说》等。

Effective creative work is not a nice-to-have, it's a necessity - it's the only way you'll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that wor...(展开全部)

For 50 years, the world's most brilliant neuroscientists have struggled to understand how human brains really work. Today, says Dale Purves, the dominant research agenda may have taken us as far as it can--and neuroscientists may be approaching a paradigm shift. In this highly personal book, Purves reveals how we got to this point and offers his notion of where neuroscience may...(展开全部)

For 50 years, the world's most brilliant neuroscientists have struggled to understand how human brains really work. Today, says Dale Purves, the dominant research agenda may have taken us as far as it can--and neuroscientists may be approaching a paradigm shift. In this highly personal book, Purves reveals how we got to this point and offers his notion of where neuroscience may...(展开全部)

Effective creative work is not a nice-to-have, it's a necessity - it's the only way you'll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that wor...(展开全部)